The Tasmanian Convention Bureau is a not-for-profit, membership based, marketing organisation with the charter of securing conventions, meetings and incentive tourism (business events) for Tasmania.
Objectives
The Bureau has three main objectives:
- To market Tasmania as an attractive, viable and competitive destination to the business events market;
- To maximise the economic benefit of business events to the Tasmanian economy and its members by attracting more delegates and encouraging pre and post conference touring; and
- To encourage the development of quality business events products and services to enhance Tasmania’s appeal as a business events destination.
Strategy
To achieve this, the Bureau team researches business events nationally and internationally and then prepares a bid to win that business for the state of Tasmania - and its members.
The Bureau markets Tasmania and its members nationally and internationally to the business events industry.
The Bureau also lobby’s for the interests of its members in state and federal forums, hosts networking functions and educational seminars for its members and keeps its members abreast of industry relevant information and cooperative marketing opportunities.
2008/2009
In 2008/2009 the Tasmanian Convention Bureau team won bids for 61 business events bringing in 18,268 delegates and nearly $28 Million dollars to Tasmania.
This represented 183% of the 2008/09 Association business target and nearly 100% of the Corporate Meeting and Incentive target (which was significantly affected by the global financial crisis).
The business events market for Tasmania is growing.
Business Events
Business events tourists pack a lot of economic punch, spending on average, five times that of a leisure tourist during their stay.
Business events are vital to Tasmania’s development, not just economically, but also socially. Business events bring industry leaders from around the world into the destination and with them, new ideas and knowledge to share.
Business events also provide an opportunity to showcase, to the world, Tasmania’s strengths and abilities, providing recognition nationally and internationally for our capabilities.
Become a Member
If your business derives a direct or indirect benefit from the promotion of Tasmania as a business events destination and/or your product or service could be used by/for the following, you should become a member of the Tasmanian Convention Bureau.
- Delegates at a conference
- Visiting partners of delegates at a conference (Partners Program)
- Delegates and their partners during pre and post conference touring
- A corporate meeting
- An incentive group – looking for high end product, different activities and experiences
Become a Member of the Tasmanian Convention Bureau
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